The Texas Prescription Monitoring Program (PMP) is a vital initiative responsible for collecting and overseeing outpatient prescription data for controlled substances dispensed by pharmacies in Texas.

Leveraging both print and digital formats, the campaign strategically targets providers and prescriber delegates, aiming to combat the opioid crisis in Texas. The campaign strategically utilizes vibrant hues, bold typography, and crisp iconography to command attention and effectively convey the campaign's message.